Something has got to be done.

"Something has got to be done about this practice of publishing authors' photographs. We have to submit to it, because editors and publishers insist. They have an extraordinary superstition that it helps an author's sales. The idea is that the public sees the photograph, pauses spell-bound for an instant, and then with a cry of ecstasy rushes off to the book-shop and buys copy after copy of the gargoyle's latest novel." -- P. G. Wodehouse